We’re the cybersecurity industry - and we’re sorry.

You’re one of the over 143 million people whose data Equifax lost. Or you applied for a government job or clearance and your data was exposed during the OPM breach. Or you’ve had to deal with a hacker holding your files hostage with ransomware. Or you just have a hard time remembering all the passwords you have to create so you rely on the same one for everything.

Any way you cut it, chances are your trust and confidence in the ability to protect your information is horribly low, and it’s mostly our fault - the cybersecurity industry itself. We’re really bad at explaining how cyber protection works and why you should care.

Imagine if you lived in a house but didn’t know where all the doors and windows were, didn’t know how to lock them or who had keys to any of them, didn’t know how dangerous the neighborhood was, and didn’t know if there was a working home security system - it’d be pretty hard to feel safe enough to fall asleep every night.

So, you’d likely set about figuring all of that out and prioritizing it - find the windows and doors and lock them all, change all the locks if necessary, talk to neighbors to find out how safe the neighborhood is, test the home security system and add more security and privacy until you’re comfortable.

Many of us find it hard to apply the same concepts to protecting our data. Here’s why:

    1. We (cybersecurity experts) fail to illustrate how valuable your data can be to you, especially once it’s gone or exposed.  

     2. We haven’t given you a full list, in order of importance and based on threats that you actually face (instead of every threat in the world), of cyber self-defense tasks you should do to secure your data, depending on if you’re more worried about losing access to your data or having it exposed.

     3. We’re bad at explaining which tools and tips you can use to accomplish each of the security tasks necessary to protect your data.

     4. We’re also bad at explaining how those tools and tips work to protect you and your data in order for you to trust them in the first place.

And, if you don’t know what data to protect first, which tools and tips to use to protect your data, and how, why, and when to use those tools, how can anyone expect you to take the time to trust those tools enough to download them or spend money on them?

So you end up not trusting those tools that would help you - and I can’t blame you. Not to mention, you see large companies spend millions on the newest cybersecurity industry tech and still get hacked and you think “What hope do I have?”

Well, we’re hoping it’s us. I created ENABLD in order to give people - even myself - hope for a day where we can feel confident that our most prized assets stay safe and our private lives stay private.  We felt wrong working so hard to protect large companies but not being able to give our friends, families, and fellow small business owners a workable plan to protect the data, devices, and accounts they care about the most. We're sorry about that and if you stay tuned to our blogs and sign up for our newsletter, we'll give you the plans and tools you need to keep yourself safe online.

We all know that true safety is a myth.  Lockpickers always pick the newest locks, someone always escapes prison, someone always sneaks into the concert, and hackers always find software to exploit. We all know nothing is for certain, but I think we’d still all worry less and enjoy life more if we weren’t always having to question how secure our data and private lives.

Cyber self-defense isn't about picking the one, most expensive tool with the latest technology and hoping it'll stop all the bad guys - it's about understanding what tools are best for your budget and expertise level, to protect what you care about the most, and improving your defenses to match the technology of threats you face.

ENABLD will tackle at least a few of these problems for you. We think that if you know what data you value enough to protect, what tools and tips can best protect that data for your needs,
and how, why, and when to use those tools and tips, then you’ll be much more likely to use those tools and keep your data much safer.  And, you’ll feel confident you have a handle on protecting your data at a level you're comfortable with.

But we can’t do it without you . . .

SHAMELESS PLUG: join our beta, or trial, to be the voice that helps us protect you. We’d love to have you. Our motto is “empower the unprotected” - but we truly think that we all empower each other to us all keep safe.

By Matt Lembright @mattlembright

Thank you to my wife, Lauren, for reading and helping me edit.


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